The way people and businesses communicate is changing. One billion people message with a business each week on WhatsApp, Messenger and Instagram Direct – whether it’s DMing brands, browsing product catalogs, asking for support, or interacting with stories. This consumer behavior is accelerating and it’s changing how business gets done. At Conversations, Meta’s inaugural business messaging event, topics discussed were how much messaging is transforming interactions between people and businesses, and why it needs to be the cornerstone for your next chapter of digital transformation.
